BEC-TERO Entertainment Public Company Limited has invigorated its marketing strategies for Thailand's leading sports event the "Thailand Open" aiming to reach a wider range of target groups. With the broader marketing campaign, numbers of spectators are expected to increase by 20 percent from last year.

Brian L. Marcar, Managing Director of the BEC-Tero Entertainment Pcl. said the “Thailand Open” has received an enthusiastic response from tennis fans all over Thailand and has been well supported by sponsors ever since it made its debut in 2003. The Thailand Open 2007 budget totals 160 million baht an increase from last year. The budget will be invested in additional on-the-ground events as part of the event’s extensive promotional campaign. The new strategies are aimed at all market segments. The positioning strategy of the Thailand Open is to make it an unrivalled "Sport Entertainment".

As in previous years, spectators will be able to enjoy watching the world's top ranked tennis players in action. The first international stars to confirm their participation in 2007 are the world’s two most exciting players: “Spanish Bull”, world #2 Rafael Nadal, and world #3 Andy Roddick.

New promotional activities supporting the event this year include Tennis in the Dark, an innovative way of enjoying tennis. The action takes place in darkness with the only illumination coming from UV lights. Lines, net, the ball, rackets and players’ outfits are fluorescent and glow under the UV light. The game is played with pulsating dance music playing. This activity is aimed at attracting a younger crowd. Also new will be the Match Point Pavilion, designed for VIP audiences and special guests of sponsors. VIP guests will also get the chance to meet tennis players, stars and celebrities in person. Meanwhile, the Thailand Rising Star is a campaign to encourage Thai teenagers to pursue their tennis dream. Kids and family activities include the Kidz Zone which will feature tennis-related games and activities for kids at Impact Arena during the tournament. It will also include face-painting, a lucky draw, and chances to meet the Thailand Open star players. Finally, Tennis Hot Shots will offer training by tennis coaches for kids from Bangkok schools and will take place at sports centers in Bangkok
Various forms of media will be used to promote the Thailand Open 2007 including billboards, interactive installations, multimedia and other out-of-home media. Ads for the tournament will be broadcast in major office buildings and shopping centers to ensure that the information reaches all target groups.

BEC-TERO Managing Director Brian L. Marcar added that the Thailand Open always received good support from its sponsors. Because it is such a high profile international tournament, sponsors have an opportunity to create new marketing activities which enable them to communicate with their target groups and create a good image for their company and products. Thailand Open matches are broadcast to nationally, regionally and internationally in every major market. Viewers around the globe exceed more than 100 million.